After Ray had finished his college education, his mother felt it was too early for him to look for work. Wanting to be a commercial artist he studied oriental art in Shantiniketan for over two years. He came back and met the Bengali manager of a British advertising agency D.J. Keymer.
He was asked “to visualize a series of six ads for an imaginary product”. Ray sketched the ads for a perfume and illustrated them with brush drawings “to go with the copy”. These were the first ever ads created by him which got him a job of a junior graphic designer with a monthly pay of Rs 65 (less than the Indian equivalent of one pound now). Ray went on to design some extraordinary artworks that brought him fame and recognition in the advertising community. Out of his ads the Paludrine series (having the caption Sunday is Paludrine Day) that he did in 1949 for ICI, a paint manufacturing company, still holds a special place in our hearts.
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